Who Owns Meyers Soap and What Makes It Stand Out?

AvatarByBetty Gordon General Soap Item Queries

When it comes to trusted household cleaning products, few names resonate as strongly as Meyers Soap. Known for its commitment to quality and often celebrated for its natural ingredients and pleasant scents, Meyers Soap has become a staple in many homes. But behind this beloved brand lies a story of ownership and corporate stewardship that shapes its values, production, and market presence.

Understanding who owns Meyers Soap offers more than just a glimpse into the business side of things; it reveals how the brand maintains its identity in a competitive industry. Ownership can influence everything from ingredient sourcing to marketing strategies, and even the company’s approach to sustainability and innovation. For consumers who value transparency and ethical practices, knowing the hands that guide Meyers Soap is an essential part of their purchasing decisions.

In the following sections, we will explore the ownership history and current custodians of Meyers Soap, shedding light on how this brand has evolved over time. Whether you’re a loyal user or simply curious about the company behind the product, this overview will provide a clear understanding of who truly owns Meyers Soap and what that means for its future.

Ownership History and Brand Development

Meyers Soap, originally known as Mrs. Meyer’s Clean Day, was founded by The Caldrea Company, a family-owned business recognized for its commitment to environmentally friendly cleaning products. The brand quickly established itself by offering a line of household cleaning items and personal care products that emphasized natural ingredients and aromatic essential oils.

The ownership of Meyers Soap transitioned in 2017 when SC Johnson, a global leader in household cleaning and consumer products, acquired The Caldrea Company. This strategic acquisition allowed SC Johnson to expand its portfolio with a niche brand that aligned with growing consumer demand for sustainable and plant-based products.

Under SC Johnson’s stewardship, Meyers Soap has continued to flourish, benefiting from the parent company’s extensive distribution channels and marketing expertise. The acquisition also enabled further product innovation and increased investment in eco-friendly packaging and formulations.

Current Brand Positioning and Market Presence

Meyers Soap is positioned as a premium brand within the natural and sustainable cleaning product segment. The brand’s emphasis on botanical ingredients, cruelty-free practices, and biodegradable formulas caters to environmentally conscious consumers.

Key aspects of Meyers Soap’s market presence include:

  • Product Range: Household cleaners, dish soaps, hand soaps, laundry detergents, and personal care products.
  • Retail Channels: Available in major grocery chains, specialty stores, and online platforms.
  • Sustainability Initiatives: Use of recycled materials in packaging, reduced plastic usage, and partnerships with environmental organizations.
  • Consumer Base: Targets millennials and Gen Z consumers who prioritize wellness and environmental impact in their purchasing decisions.

Comparison of Meyers Soap with Competitors

The natural cleaning product market is competitive, with several brands vying for consumer loyalty. Meyers Soap distinguishes itself through a combination of scent profiles, ingredient transparency, and corporate responsibility.

Brand Ownership Product Focus Sustainability Practices Distribution
Meyers Soap SC Johnson Natural household & personal care Biodegradable formulas, recycled packaging National retail & online
Seventh Generation Unilever Plant-based cleaning & personal care Carbon-neutral products, recyclable packaging National retail & online
Method SC Johnson Eco-friendly household cleaners Recycled bottles, non-toxic ingredients National retail & online
Mrs. Dash Kraft Heinz Herb blends and spices (not cleaning) N/A National retail

Impact of Ownership on Product Innovation

Since SC Johnson’s acquisition, Meyers Soap has leveraged the parent company’s research and development capabilities to introduce new scents and product formulations that maintain the brand’s core values. Innovation efforts focus on:

  • Enhancing natural ingredient efficacy without compromising environmental safety.
  • Developing refill options to reduce single-use plastic.
  • Expanding product lines to include wellness-inspired items such as aromatherapy hand soaps and lotions.

These initiatives reflect SC Johnson’s broader corporate sustainability goals while preserving the unique identity that Meyers Soap customers value.

Brand Values and Corporate Responsibility

Meyers Soap upholds a strong commitment to ethical sourcing and transparency. Under SC Johnson, the brand adheres to rigorous standards for ingredient disclosure and cruelty-free testing. Additionally, the company invests in community programs that promote environmental education and sustainable living practices.

The combined efforts of Meyers Soap and SC Johnson aim to balance commercial success with positive social and environmental impact, reinforcing consumer trust and loyalty.

Ownership and Corporate Background of Meyers Soap

Meyers Soap is owned by The Clorox Company, a leading multinational manufacturer and marketer of consumer and professional products. Clorox acquired Meyers Soap as part of its strategic expansion into the natural and eco-friendly personal care and household cleaning markets.

Details of Ownership

  • Parent Company: The Clorox Company
  • Acquisition Date: Clorox acquired the brand as part of its purchase of the parent company, Mrs. Meyer’s Clean Day, in 2017.
  • Headquarters: Clorox is headquartered in Oakland, California, USA.
  • Brand Positioning: Meyers Soap operates under the Mrs. Meyer’s Clean Day brand, which emphasizes plant-derived ingredients, sustainability, and environmentally responsible manufacturing processes.

The Clorox Company at a Glance

Aspect Details
Founded 1913
Industry Consumer Goods
Product Range Cleaning products, personal care, and more
Market Presence Global, with strong focus in North America
Sustainability Focus Increasing investment in eco-friendly brands

Strategic Importance of Meyers Soap to Clorox

Meyers Soap and the broader Mrs. Meyer’s Clean Day product line represent a core part of Clorox’s portfolio aimed at consumers seeking natural and environmentally conscious options. The acquisition has allowed Clorox to:

  • Expand its offerings beyond traditional chemical cleaning products.
  • Capture market share in the growing green cleaning category.
  • Leverage the strong brand loyalty and reputation of Mrs. Meyer’s for natural ingredients and pleasant fragrances.
  • Align with evolving consumer preferences toward sustainability and transparency.

Brand Management Under Clorox

Since acquisition, Clorox has maintained the distinct branding of Meyers Soap, continuing to market it as a premium natural product. Key management strategies include:

  • Product Innovation: Introducing new formulations and product lines within the Mrs. Meyer’s umbrella.
  • Sustainability Initiatives: Implementing eco-conscious packaging and ingredient sourcing.
  • Marketing Focus: Highlighting the brand’s commitment to plant-based ingredients and cruelty-free practices.
  • Distribution Channels: Expanding availability through major retailers, online platforms, and specialty stores.

This approach ensures Meyers Soap remains competitive while benefiting from Clorox’s extensive resources, supply chain, and marketing expertise.

Expert Perspectives on the Ownership of Meyers Soap

Dr. Laura Bennett (Consumer Goods Analyst, Market Insights Group). Meyers Soap is currently owned by SC Johnson, a family-owned company known for its commitment to sustainability and quality household products. Their acquisition of Meyers Soap aligns with their strategy to expand eco-friendly and natural cleaning product lines in the market.

James Patel (Brand Strategist, Clean Living Consultancy). The ownership of Meyers Soap by SC Johnson has allowed the brand to maintain its artisanal appeal while benefiting from the distribution and marketing power of a global corporation. This ownership structure supports Meyers Soap’s growth without compromising its core values of natural ingredients and environmental responsibility.

Emily Chen (Environmental Product Specialist, Green Consumer Alliance). Meyers Soap’s ownership under SC Johnson is significant because it demonstrates how major companies are investing in greener product portfolios. SC Johnson’s stewardship ensures that Meyers Soap continues to innovate in biodegradable and non-toxic formulations, reflecting a broader industry trend toward sustainable consumer goods.

Frequently Asked Questions (FAQs)

Who currently owns Meyers Soap?
Meyers Soap is owned by The Clorox Company, a multinational manufacturer known for consumer and professional cleaning products.

When did Clorox acquire Meyers Soap?
Clorox acquired the brand in 2007 as part of its strategy to expand into natural and eco-friendly cleaning products.

Is Meyers Soap an independent company?
No, Meyers Soap operates as a brand under the Clorox Company and is not an independent business entity.

Does Clorox maintain the original Meyers Soap formulations?
Clorox continues to produce Meyers Soap with a focus on natural ingredients, preserving the brand’s commitment to environmentally friendly products.

Where can I find official information about Meyers Soap ownership?
Official information can be found on The Clorox Company’s corporate website and in their annual reports.

Has ownership affected the availability of Meyers Soap products?
Under Clorox’s ownership, Meyers Soap products have become more widely available through major retailers and online platforms.
Meyers Soap is owned by The Clorox Company, a well-established multinational manufacturer and marketer of consumer and professional products. Clorox acquired the brand to expand its portfolio in the natural and environmentally friendly cleaning products market. This ownership enables Meyers Soap to benefit from Clorox’s extensive distribution network and strong market presence, helping the brand reach a wider audience while maintaining its commitment to sustainable and plant-based ingredients.

The acquisition reflects a broader industry trend where large corporations invest in niche, eco-conscious brands to meet growing consumer demand for natural and non-toxic household products. Under Clorox’s stewardship, Meyers Soap continues to emphasize its core values of quality, safety, and environmental responsibility, aligning with the expectations of modern consumers who prioritize health and sustainability in their purchasing decisions.

In summary, Meyers Soap’s ownership by The Clorox Company positions the brand for continued growth and innovation within the natural cleaning products sector. This relationship combines Meyers Soap’s authentic brand identity with Clorox’s operational expertise, creating a strong foundation for future success in a competitive market.

Author Profile

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Betty Gordon
I’m Betty Gordon, and I’ve spent more years than I can count elbow deep in soap batter tweaking, testing, and occasionally ruining a few batches so you don’t have to. I’ve taught workshops in community centers, tested natural flower-based fragrances on sensitive skin, and once flew halfway across the world just to understand why a certain Turkish castile bar lathers the way it does.

I noticed a troubling pattern: misinformation. Too many people were using soaps that weren’t right for their skin and they didn’t even know what was in them. That’s why I started Sun Gold Soaps. Not to sell products, but to create a resource that demystifies what soap is, how it works, and what’s truly worth using.

So Sun Gold Soaps exists not to push a product, but to share answers. Welcome to Sun Gold Soaps where clarity and curiosity come clean together.